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How Nookly uses the information you choose to provide

Learn what information Nookly collects, why it is used, and how Nookly’s privacy practices support its CCPA/CPRA and FERPA commitments.

Written by Radwa Hamed

Nookly uses the information you choose to provide to create safe, personalized learning experiences for your child. We collect only the information needed to provide, protect, personalize, and improve the Nookly experience.

This article explains what information Nookly may collect, how it is used, and the practices Nookly follows to protect children’s and families’ data.


What information does Nookly collect?

Account and contact information

When you create or manage a Nookly account, we may collect:

  • Your name or username

  • Your email address

  • Your account credentials

  • An optional phone number

We use this information to create and secure your account, communicate with you, provide support, and give you access to saved Nookly experiences.


Information used to personalize your child’s experience

You may choose to tell Nookly about your child so their learning experiences feel more relevant, engaging, and meaningful. This may include:

  • Your child’s name and age

  • Their interests, preferences, routines, and learning level

  • Information about their family, community, language, or culture

  • Appearance details you choose to provide

  • Accessories, mobility aids, or assistive devices you want represented

  • Skills, topics, or Goals you would like them to explore

Nookly uses these details to personalize stories, songs, videos, games, activities, and other learning experiences. You decide which details to provide.


Content you create or upload

Nookly may process the information you enter while using the Imagineer, Goals, or Nookly’s individual creation tools. This can include:

  • Prompts and creation instructions

  • Learning Goals and topics

  • Photos or files you choose to upload

  • Feedback and support messages

  • The personalized content created from your instructions

Uploaded photos and files are stored only for as long as they are needed to provide the requested feature, subject to Nookly’s retention requirements.


Technical and usage information

Like most online services, Nookly may automatically collect limited technical information, including device identifiers, IP address, browser and operating system information, session activity, and log data.

This information helps Nookly keep the platform secure, diagnose problems, understand performance, and improve the experience.


How does Nookly use this information?

Nookly uses information for specific purposes connected to providing and protecting the service, including:

  • Creating and managing your account

  • Personalizing learning experiences for your child

  • Saving creations and making them available in your child’s Nook

  • Supporting Goals and personalized learning plans

  • Responding to questions and support requests

  • Maintaining platform security and preventing misuse

  • Monitoring and improving product performance

  • Meeting applicable legal, safety, and compliance requirements

Nookly may use automated systems to create personalized content, support moderation, and improve the service.

Nookly’s Terms of Service also provide an option to opt out of having your Content used to train models, although opting out may limit certain features.


How Nookly protects and handles data

Nookly does not sell personal information

Nookly does not sell personal information. Nookly also does not show behaviorally targeted advertising to children under 13.

Information is collected for a defined purpose

Nookly follows a data-minimization approach. Information is collected and used to provide, personalize, secure, and improve the service—not simply because the information is available.

Access is limited

Nookly uses role-based access controls and least-privilege practices so personal information is accessible only to authorized people and systems that need it for a valid purpose.

Information is protected in transit and at rest

Nookly’s Privacy Policy describes technical safeguards including HTTPS, TLS encryption for information in transit, and encryption for stored information.

Information is not kept indefinitely

Nookly retains personal information only for as long as it is needed for the purpose for which it was collected or to meet applicable legal requirements. Information that is no longer needed may be deleted or anonymized.

Parents remain in control

Parents and guardians can request access to, corrections to, or deletion of personal information associated with their child. Account information may also be updated or removed through available account settings.


How these practices support Nookly’s privacy commitments

CCPA and CPRA

Nookly’s Privacy Policy recognizes the privacy rights provided to California residents under the California Consumer Privacy Act and California Privacy Rights Act.

These include the right to request access to, correction of, or deletion of eligible personal information. Nookly also states that it does not sell personal information.

FERPA

Nookly’s public materials state its commitment to FERPA compliance. When Nookly is used through a school, district, clinic, or other organization, additional account controls and agreements may apply. Nookly’s Privacy Policy states that Student Data associated with these organizational accounts is stored and processed exclusively in the United States and is not transferred outside the United States.


Your privacy choices

You can request access to, correction of, or deletion of eligible personal information by contacting Nookly support at [email protected].

For complete details, review the Nookly Privacy Policy and Nookly Terms of Service.

This article is a plain-language summary. Nookly’s Privacy Policy, Terms of Service, and any applicable organizational agreement govern how information is collected, used, and protected.

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